RELATIONSHIP BETWEEN OPERATIONAL INNOVATION AND MSMES PERFORMANCE IN YOBE STATE NIGERIA

E-ISSN: 3027-0871
P-ISSN: 3026-9121
Abbreviated Title: JMSE
Frequency: Quarterly (Continuous model)
DOI Prefix: 10.70382/bejmse
Access: Open Access
E-mail: editorial@berkeleypublications.com

UMAR GARBA ADAMU; MOHAMMED GIRGIR

Authors

UMAR GARBA ADAMU Department of Marketing, School of Business and Administrative Studies, Mai Idris Alooma Polytechnic Geidam Yobe State Nigeria. Author
MOHAMMED GIRGIR Department of Marketing, School of Business and Administrative Studies, Mai Idris Alooma Polytechnic Geidam Yobe State Nigeria. Author

Abstract

Poor marketing strategy has been found to be one of the most common issues confronting Micro Small and Medium Enterprises. The study was conducted to determine the relationship between operational innovation and performance of Micro Small and Medium Enterprises in three local government of Yobe State Nigeria. A total of 90 copies of questionnaire were administered, and 85 copies were correctly completed and returned which represented (97.5%) and subsequently used for data analysis. The returned questionnaires were later analysed using Pearson correlation. Findings revealed that, significant positive relationship exists between the dependent and independent variables. The study concluded that MSMEs should aspire to integrate this into their business lines. At the same time, more work should be conducted to investigate other areas of operational innovations to provide a thorough understanding of the concepts that could lead to better outcomes for the MSMEs.