A ROLE OF MASS MEDIA
A CASE STUDY OF DEMOCRACY IN NIGERIA
Abstract
This paper has been observed the role of mass media in Nigeria. The role played by the mass media in sustaining democracy cannot be over-emphasised. The primary responsibilities of the mass media is to entertain, enlighten, and inform based on accurate facts and to educate on current relevant issues. All these can be sub-zoomed to sustenance of democracy. This paper addresses issues and role of mass media in Nigeria in line with the current political and historical trends in Nigeria. The paper used secondary sources of data collection and is qualitative in design. The paper recognises the mass media as unique with significance role in establishing and sustaining democracy in Nigeria. The paper identifies multi-party system as one of the requisites for democracy in multi-ethnic structure in Nigeria, and mass media as an indispensable element of democratic sustenance in Nigeria, but mass media is greatly undermined by government policies, shortage of funds, ethno-regional and religious sentiments, as well as political affiliations and influences. The paper makes some recommendations including; increased civic education, religious enlightenment, control of religious programmes and political activities in Nigeria.