EXPLORING THE IMPACT OF SOCIAL MEDIA ON POLITICAL MOVEMENTS: A RESEARCH PROPOSAL

Abstract

This research proposal explores the profound influence of social media on political movements and its implications for contemporary society. Social media platforms have become powerful tools for communication, mobilization, and information dissemination among individuals with shared political interests. The study will adopt a mixed-methods approach, combining qualitative and quantitative methodologies. Qualitative methods will be used to gather insights from participants in political movements who have extensively utilized social media, while quantitative analysis will be used to analyze large-scale datasets encompassing social media content, user interactions, and network structures. The research will also explore the potential positive and negative consequences of social media on political movements. It will explore how social media platforms have provided marginalized voices with a platform for expression and mobilization, enabling grassroots movements and organizing protests and demonstrations. However, it will also examine the challenges posed by misinformation, filter bubbles, and echo chambers, which may contribute to political polarization and erosion of trust in democratic processes. The anticipated outcomes include an in-depth understanding of the mechanisms through which social media shapes political movements and identify best practices for utilizing social media platforms for constructive political engagement. The findings will inform policymakers, activists, and platform developers in their efforts to navigate the complex landscape of social media and its impact on political discourse.